Camera makers adding anti-fake tech by 2024, but social media roadblocks persist for full solution
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Nikon, Sony, and Canon will reportedly add support in 2024 for the Content Authenticity Initiative's system to embed provenance data in images. Leica already offers this.
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The initiative is pivoting its messaging to position itself as a way to combat AI-generated fake imagery, though its system is not designed to automatically detect fakes.
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The system allows news outlets to verify images came directly from a camera before publishing them, avoiding unaltered images. It does not prevent AI imagery from spreading on social media.
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Achieving the initiative's goals requires adoption from camera manufacturers to embed credentials in images, but also cooperation from social media platforms, which has not yet happened.
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The initiative hopes to promote "digital literacy" where people habitually check images for embedded credentials, but placing the burden entirely on individual social media users to verify content may be unrealistic.