Selkie Brand Faces Backlash for Using AI Fashion Designs Without Transparency
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Selkie, a "slow fashion" brand, was found using AI to generate fashion designs, prompting customer backlash.
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Fashion brands like Valentino, Prada, and Levi's are also using AI for campaigns, digital models, and some clothing designs.
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AI fashion is predicted to bring $275 billion in added profits to the fashion industry.
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Experts say AI won't replace human creativity in fashion, but enhances it. Brands should be transparent about using it.
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Some followers don't find Selkie's AI use offensive since it still involves human designers, not solely AI.