Posted 12/19/2023, 5:15:01 AM
African Smartphone Shipments Show Resilience, Growing 12% in Q3 Despite Global Headwinds
- Smartphone shipments in Africa grew 12% year-over-year in Q3 2023 to 17.9 million units
- Transsion remained the leader with 48% market share; Samsung was second
- Africa showed resilience amid macroeconomic challenges faced elsewhere
- Mid-tier devices with big screens/batteries sold well during power outages
- Growth expected to slow to single digits in 2024 due to import taxes, currency devaluation