Posted 1/19/2024, 6:50:01 AM
Indian Smartphone Market Rebounds in Q4 2023, Samsung Holds Top Spot Amid Fierce Competition from Xiaomi and vivo
- Indian smartphone market rebounded in Q4 2023 with 20% YoY growth after 5 quarters of declines
- Samsung retained top position but Xiaomi and vivo followed closely behind with tight competition
- Stronger offline presence helped vendors like Xiaomi and Realme increase sales in Q4
- Premium segment saw robust growth due to financing deals and rising disposable incomes
- Vendors expect steady mid-single-digit growth in H1 2024 driven by 5G devices and replacement purchases