Canned Tuna Market Size To Reach $44 Billion by 2033, Driven by Health-Conscious European Consumers and Flavored Varieties
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The global canned tuna market size was valued at USD 32.23 billion in 2023 and is projected to reach USD 43.99 billion by 2033, growing at a CAGR of 3.11%.
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Europe dominated the market with the highest share of 41.70% in 2023 due to health-conscious consumers preferring canned tuna's high protein and omega-3 content.
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The flavored segment captured the biggest revenue share in 2023 as it offers a wide variety of tastes like smoky, sun-dried tomato, basil, spices, hot peppers, citrus, etc.
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Skip jack tuna dominated with 61.60% market share in 2023 due to its affordable price, milder flavor, high protein content, and health benefits like boosting heart and brain health.
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The B2C segment dominated with direct sales through grocery stores, convenience stores, supermarkets & online merchants. Brands spend on marketing & eco-friendly packaging to increase awareness.