Leveraging Food, Massage, and Tourism to Develop Thailand's Soft Power

Tourism can be a focus for developing soft power and the economy, through strategies like promoting health tourism and improving infrastructure.
The private sector is unsure if the new national soft power committee will be effective compared to past efforts. Policies need proper implementation.
Developing skills in creative industries like food can build soft power, through training programs and supporting Thai restaurants abroad.
Industries like textiles and martial arts can also promote soft power and increase competitiveness. An ecosystem linking agencies and businesses is needed.
Tax incentives and funding startups can help export soft power. Thailand has a strong cultural foundation with food, massage and tourism.

Tourism can be a focus for developing soft power and the economy, through strategies like promoting health tourism and improving infrastructure.
The private sector is unsure if the new national soft power committee will be effective compared to past efforts. Policies need proper implementation.
Developing skills in creative industries like food can build soft power, through training programs and supporting Thai restaurants abroad.
Industries like textiles and martial arts can also promote soft power and increase competitiveness. An ecosystem linking agencies and businesses is needed.
Tax incentives and funding startups can help export soft power. Thailand has a strong cultural foundation with food, massage and tourism.