CD Projekt Red Spends Over $80M on Cyberpunk 2077 DLC to Rebuild Reputation After Disastrous Launch

CD Projekt Red spent over $60 million developing the Phantom Liberty expansion for Cyberpunk 2077 and $21 million marketing it.

In total, CD Projekt Red has spent around $125 million on fixing Cyberpunk 2077's reputation after its disastrous launch, including Phantom Liberty, updates, bringing it to new consoles, etc.

The $84 million total cost of the Phantom Liberty DLC is about half what it cost to develop the entire base Cyberpunk 2077 game.

CD Projekt Red only spent $21 million marketing Phantom Liberty, far less than the $142 million it spent marketing the original Cyberpunk 2077 release.

CD Projekt Red is confident Cyberpunk 2077 and the new DLC will continue selling well for years, like The Witcher 3, justifying the high costs.