Celebrities Raise Alarm About Rise of AI-Generated Deepfakes

Celebrities like Gayle King, Tom Hanks, and MrBeast have warned followers about AI-generated deepfakes of them promoting products without their consent.

Deepfakes are increasingly hard to distinguish from real videos and pictures and can spread misinformation.

There are few laws regulating deepfakes in the U.S. and globally, and it's unclear who is behind many unauthorized uses.

Actors unions are concerned about deepfakes and want protections for members against unauthorized use of their likeness.

Social media platforms are struggling withrise of AI deepfakes and spread of misinformation through them.