Posted 3/25/2024, 2:47:13 PM
BACARDÍ, Boi-1da Use AI to Expand Musical Creativity on Innovative Collaboration The Concept A.I.bum
- Boi-1da, BACARDÍ, and advertising creatives discuss an AI music collaboration called "The Concept A.I.bum" at a SXSW panel
- BACARDÍ's "Music Liberates Music" program teams up-and-coming artists with established musicians like Boi-1da
- An AI tool developed by Tuney generated music in Boi-1da's style to blend with vocals from 5 hand-picked artists
- The tool allows efficient collaboration while still giving artists creative control over the final product
- Boi-1da embraces new tech to keep music exciting, and feels this project expands musical creativity rather than replaces it