Posted 4/3/2024, 8:21:00 PM
Chase Launches New Ad Platform to Target Ads Using Customers' Purchase Data
- Chase launched new ad platform allowing brands to target customers based on purchases
- Platform called Chase Media Solutions, lets brands connect with customers' interests
- Chase says it's a "win-win" for business and customers - customers get deals, Chase gets ad revenue
- Chase can target ads using customers' purchase history and spending data
- Early partners have run successful campaigns, including Air Canada, Solo Stove, Blue Bottle, Whataburger
