ChatGPT Boosts Consultants' Creativity But Undermines Analytical Skills
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ChatGPT helped consultants dramatically improve the quality and speed of creative tasks like developing a business plan for a new product. However, it led to more mistakes on analytical tasks.
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In a study of over 750 business consultants, those using ChatGPT produced work rated 40% better on a creative task, and were 20% faster.
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On a reasoning-based task, consultants overly trusted ChatGPT, scoring 10-15 percentage points lower than those not using it. Many didn't double check the AI's polished-looking output.
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Three quarters of participants worried that ChatGPT use would cause their creative abilities to atrophy over time. Some compared it to "empty calories" or "junk food" for the brain.
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Consultants experienced unease about how the technology would impact their profession and sense of identity as skilled professionals. One said not having an existential crisis means "you haven't used it very much yet."