Zimbabwe Banks on Chinese Tourists to Boost $1.2B Tourism Industry
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Zimbabwe's $1.2 billion tourism industry depends heavily on Chinese tourists, especially around Spring Festival.
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Tourism is Zimbabwe's third largest sector after mining and agriculture.
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Total tourists grew 50% to 530,000 in early 2023, and revenues grew 16% to $343 million.
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Zimbabwe aims to attract more Chinese tourists through its Sanganai/Hlanganani Tourism Expo event in October.
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The country relies on tourism for economic growth, jobs and foreign currency, with attractions like Victoria Falls.