Posted 3/10/2024, 8:06:00 AM
China's Bluetooth Headphone Market Sees Steady Growth in 2023, Driven by True Wireless and Open-Ear Models
- China's Bluetooth headphone market expanded in 2023 with 85.52 million units sold, up 7.5% year-on-year
- True wireless earphones sales rose 5.1% to 60.9 million units
- Open-ear headphones sales soared 130.2% to 6.52 million units
- The open-ear headphone market is forecast to continue growing in 2024
- Wireless earphones will get cheaper and sales channels will diversify