Nio Launches Own Smartphone To Enhance Connectivity and Experiences for Car Owners

Chinese EV maker Nio released its own Android smartphone priced around $900-$1000. Nio CEO William Li expects at least half of its users to purchase the phone.
The Nio phone allows users to seamlessly connect their device with their car, like syncing music settings. It also acts as a digital car key.
Nio is pursuing better connectivity and emotional experiences for users. The phone provides new revenue streams beyond car sales.
The phone is available to all consumers in China, beyond just Nio car owners. Nio has no plans currently to release the phone in Europe.
Nio continues investing in R&D, charging infrastructure, and a new mass market brand. Competition is fierce but Li believes time is on Nio's side.

cnbc.com

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Posted 9/21/2023, 3:30:00 AM