China Hotel Industry Bounces Back to Pre-Pandemic Levels Amid Domestic Travel Boom
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China's hotel industry has recovered well, with occupancy and room rates back to pre-pandemic levels amid a domestic travel boom.
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Occupancy reached 68.4% in Jan-Sept 2022, just 2% below 2019, and hit a record 83.1% during October's Golden Week holiday.
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Average daily room rates rose 6.4% versus 2019 to 975 yuan in Jan-Sept 2022, lifting revenue per available room 4.3%.
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Midrange and upscale hotels proved resilient and now make up a bigger share, though affordable chains remain popular with Chinese travelers.
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Industry expects continued growth in luxury and international brands, but many Chinese still prefer "premium economy" hotels.