Posted 3/23/2024, 1:20:00 AM
Apple in Talks to Bring Baidu's AI Chatbot to iPhones in China
- Apple is reportedly in talks with Baidu to integrate its ERNIE chatbot into iPhones sold in China
- Doing so could bolster Apple's AI ambitions in China, where regulations require AI models to be vetted
- ERNIE is Baidu's large language model, similar to ChatGPT, but it self-censors sensitive topics
- Apple already uses Baidu as the default search engine for iPhones in China, so an AI partnership makes sense
- Apple recently started embracing "AI" in its marketing, touting new MacBook Airs for running large language models