Chinese Retailers Offer Steep Discounts on iPhone 15 to Boost Lackluster Sales
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Chinese e-commerce platforms like JD.com, Pinduoduo, and Taobao offering big discounts on iPhone 15 models. Some as much as 1,501 yuan below retail price.
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Analysts say iPhone 15 not selling as well in China as iPhone 14. iPhone 15 sales down 4.5% in first 17 days.
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Apple allows partner vendors to offer discounts in China to spur demand.
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Chinese platforms battling for "value for money" as consumers tighten belts amid slowdown. Discounting a focus for upcoming Singles Day.
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JD.com selling 512GB iPhone 15 for 7,498 yuan, 1,501 yuan less than Apple's price. Following discount strategy launched this year.