Posted 11/24/2023, 12:11:00 PM
Chinese Tourist Numbers to Thailand Rebound But Still Fall Short of Pre-Pandemic Heights
- Chinese tourist arrivals to Thailand expected to be 3.4-3.5 million this year, missing 4 million target
- Spending per Chinese tourist up to 56,000-58,000 baht from 50,052 baht in 2019
- 86% of Chinese tourists so far this year have been independent travelers, up from 61% in 2019
- Thailand ranked top destination for Chinese tourists in H1 2023, with Bangkok, Phuket and Chiang Mai as top destinations
- Target for 2023 is 8.2 million Chinese visitors, generating estimated 452 billion baht