Chipotle Tests Robots to Assemble Digital Orders, Aiming to Boost Speed Without Replacing Workers
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Chipotle is testing new automated "makelines" that use robots to assemble digitally-ordered bowls and salads. Humans then add these ingredients into burritos, tacos, etc.
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The goal is to meet rising demand from online orders without replacing workers. Digital sales were $3 billion in 2022, about 38% of total sales.
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In-person customers want a personalized experience, while digital customers want speed and accuracy. The robots help assemble digital orders separately.
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This is part of Chipotle's move into "cobotics" - collaborative robots that work with humans. They've already tested robots that make guacamole and tortilla chips.
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Some critics worry automation will threaten job security for fast food workers, who are already demanding higher wages and better conditions. Chipotle says robots will take over tedious tasks to help employees.