China International Consumer Expo connects global brands with Chinese shoppers

The 4th China International Consumer Products Expo (CICPE) is being held in Haikou from April 13-18, 2024, showcasing high-quality consumer goods from around the world.

The expo provides a platform for international brands to access China's large and fast-growing consumer market.

It introduces Chinese consumers to innovative imported products, stimulating demand and raising awareness of international brands.

Participation allows foreign firms to understand local preferences and boost sales in China through localization.

The expo facilitates cross-border commerce, import diversification, and international cooperation.