Civic Group Launches $4M Ad Campaign to Promote SF Innovations, Improve City Image Before Summit
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Civic group launches $4M "It All Starts Here" ad campaign to boost San Francisco's image before global trade summit next month.
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Ads promote SF innovations like the iPhone and Pixar Animation Studios.
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Campaign aims to counter negative headlines about crime, homelessness impacting tourism.
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Business leaders say conditions not as dire as portrayed, cite recent successful Salesforce convention.
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Campaign takes some liberty, like claiming Apple and Pixar as SF companies.