Apple Bets on New CarPlay to Crack Auto Market After Dropping Self-Driving Plans
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CarPlay is now Apple's "only hope" of cracking the auto market after scrapping its self-driving car plans. The new version, "Project IronHeart," aims to integrate deeper into vehicles.
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Google's Android Automotive operating system has won over major automakers and taken a 35% market share in car software.
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Apple hopes slicker new CarPlay interface and customization will win users and automakers, but so far only Porsche and Aston Martin have signed on.
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Rollout is slow, possibly because Apple has to work closely with each automaker on customized interfaces.
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To make money, Apple may have to charge automakers, sell upgraded versions, or provide templates for user customization. It risks ceding the auto industry to rivals if CarPlay doesn't expand quickly.