Clubhouse is pivoting from live audio to group messaging
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Clubhouse is pivoting from live audio rooms to smaller, friend-centric voice chats called "chats".
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The new chats allow friends and friends of friends to exchange voice messages, more like Stories than live conversations.
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Clubhouse is repositioning itself as more of a Snapchat-like private messaging app than a public Twitter-like platform.
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The changes come after Clubhouse's pandemic buzz faded and engagement declined.
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It's a big bet for Clubhouse, pivoting to a messaging focus - "we hope we're right."