Kobo Launches First Mainstream Color Ereaders, Undercutting Amazon
• Kobo beats Amazon to launch first mainstream color ereaders with the Kobo Libra Colour and Kobo Clara Colour • New E Ink Kaleido 3 screen on Kobo color ereaders displays over 4,000 hues; Libra Colour also gets writing capabilities • Kobo Libra Colour starts at $219.99 / £219.99, cheaper than competing color ereaders like the Onyx Boox Tab Mini C • Kobo Clara Colour is a more affordable 6-inch color ereader at $149.99 / £139.99 • All new Kobo ereaders made from 80% recycled materials, use 100% recycled packaging, and partner with iFixit for repairability