Coming soon to TikTok in Europe: A ‘For You’ feed without the TikTok algorithm
that TikTok is making changes to comply with the EU's Digital Services Act (DSA). Key points include:
- TikTok users in the European Union will soon be able to switch off the platform's content-selection algorithm.
- The DSA requires popular platforms to offer users the choice to see content recommendations that are not based on tracking and profiling.
- TikTok is launching its first ads transparency library and expanding its research API in preparation for DSA compliance.
- Other platforms like Instagram and YouTube will also have to offer users the same choice under the DSA.
- TikTok's algorithmic recommendations have been credited for its success, but the EU legislation now requires users to have the option to deny personalization.
- TikTok will also make changes to search results and content sorting for users who deny personalization.
- TikTok is implementing additional changes, such as banning personalized ads for users aged 13-17 and providing an additional content reporting option.
- TikTok will provide more transparency around its moderation decisions and inform users about content that violates its policies or local laws.
- These changes will apply in the European Union and may also apply in the UK.