Gambling Firms Use AI to Boost Profits, But Experts Worry It May Also Feed Addiction
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AI and personalization tools are allowing gambling companies to enhance user engagement and tailor experiences, raising ethical concerns about exploiting addiction.
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Companies claim AI can help detect problem gambling, but experts question its effectiveness and see it as an industry "smokescreen".
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Live and in-play betting enabled by technology is a fast-growing, lucrative area, potentially exacerbating gambling addiction.
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While AI brings opportunities to improve safety, companies must balance this against the risks of using it to maximize profits over player wellbeing.
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With online gambling growing, monitoring industry ethics is crucial as vulnerable individuals may fall through the cracks of AI detection systems.