Consumer Brands Positioned to Lead IPO Rebound in 2024 if Economy Strengthens
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Consumer brands like Reddit, Panera, Shein, and Skims are poised to lead 2024's IPO market after a slow 2023 recovery.
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Timing will depend on consumer spending resilience, the S&P 500 run-up sustaining, and clarity on Fed rate cuts in 2H 2024.
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Investors will remain valuation sensitive unlike the 2021 frenzy, wanting reasonable valuations and financial fundamentals.
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Other big consumer IPOs being eyed are MOD Pizza and Inspire Brands (Arby's, Buffalo Wild Wings).
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Choppy initial trading for 2023's IPOs like Birkenstock and Instacart underscores the need for strong valuation case.