Shoppers Still Indulging in Smaller Ways Despite Economic Caution, Analyst Says
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Analyst Nik Modi says consumers are exhibiting caution rather than entirely cutting back on spending.
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Shoppers still buy desired goods, just in smaller quantities or sizes.
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Modi sees ongoing "normalization" in discretionary consumer spending rather than elimination.
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Consumers remain interested in indulgent purchases, though at more measured levels due to factors like inflation.
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Rather than cutting out purchases entirely, consumers are making choices like buying smaller candy bars or liquor bottle sizes.