No-Spend 2024: TikTok Users Embrace Frugal Living to Curb Overconsumption and Debt
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Many social media users are pushing back against a culture of overconsumption and impulsive spending habits.
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Some users are taking it further by pledging to have a "no-spend 2024," severely limiting purchases in the new year.
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The "no-spend" movement is gaining traction on TikTok, with people inspired to cut back after living paycheck to paycheck.
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Those embarking on a no-buy year plan to cancel unused subscriptions, rely on libraries instead of buying books, and forbid themselves from buying clothes.
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The no-spend trend could reflect broader moves by Americans to cut back on spending as credit card and student loan debt reaches record levels.