Costco Membership May Soon Be Required for Iconic $1.50 Hot Dog Combo
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Costco may soon require a membership to purchase food court items like the popular $1.50 hot dog and drink combo. Signs indicating this have been spotted at some locations.
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This isn't the first time Costco has tried to restrict non-members from the food court. They attempted something similar in early 2020.
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Costco wants to encourage more people to get memberships, which provide revenue through membership fees. Current renewal rate is 90%.
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Executives have resisted raising the hot dog combo price for years, wanting to keep it affordable. The company even built its own hot dog manufacturing plant.
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If enacted, the food court membership requirement could significantly impact many non-members who currently take advantage of the low food court prices.