AI Enters Real Estate to Aid, Not Replace, Human Agents
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Bruce Hiatt is integrating AI into his real estate company to help serve clients, but it may reduce the need for as many human agents.
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The AI will be conversational and learn clients' preferences to aid in the home search. Hiatt plans to launch it in several North American cities.
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Some agents fear the technology could threaten their jobs, but Hiatt says AI will be an advisor, not a licensed agent, so humans are still needed.
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Other agents like Jonathan Catalano embrace AI to help with marketing, not fearing it will replace agents.
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Expert Aya Shata says initial fears of AI are subsiding as people realize it can't fully replace humans, just change how jobs are done. Some jobs may be lost but new ones created.