Posted 12/17/2023, 12:01:48 PM
Chiefs' Popularity Surges to #475 Thanks to Travis Kelce's Taylor Swift Romance
- Kansas City Chiefs' popularity rising quickly based on Qloo AI data analysis, now rank #475 out of 100,000 brands
- Chiefs gaining on longtime "America's Team" Dallas Cowboys, who rank #314 and dropped 7 spots recently
- Qloo credits Chiefs' surge to Taylor Swift dating Travis Kelce, calling Swift a "cultural icon"
- Heat maps show Chiefs' pinkish red fan base stretching out geographically from center of country
- Winning recent Super Bowls also boosting Chiefs' brand, though Swift seen as bigger factor by Qloo CEO