Real Estate Tech on the Rise, But Agents Still Key in Complex Home Buying Process
• Sites like Zillow and Redfin have brought more technology to real estate, but agents still play a key role in purchases
• A recent legal settlement could lead to more changes, as buyers may now pay agents separately from sellers
• This may allow new tech to reshape agents' roles, similar to changes seen in finance and travel booking
• But real estate deals involve much more complexity and money than booking a flight, so full automation is unlikely
• Agents can shift to more of a consultant role, offering expertise and reassurance during a major financial decision