Creator Economy: A Creator Creates a Digital Twin

Social media creators are exploring the use of generative artificial intelligence (AI) to enhance their personal brands and streamline their work.
Giselle Ugarte, a popular TikTok creator with nearly 300,000 followers, is testing AI technology to assist with onboarding new clients.
Ugarte collaborated with Vermont startup Render Media to create a digital likeness of herself for her business.
She spent a few hours at Render's New York studio, posing for a camera and reading scripts in different moods to capture her likeness.
The use of AI technology in this way could potentially save creators time and effort in managing their online presence and engaging with clients.