ICC Teams Up With Near Foundation to Launch Web3 App for 2023 Cricket World Cup
- ICC partnering with Near Foundation to build Web3 fan engagement app for 2023 Cricket World Cup
- App will allow fans to play prediction games and earn points toward rewards
- ICC sees Web3 as way to improve digital experiences for cricket fans
- Near's blockchain interoperability was key factor in partnership
- Tournament begins Oct 5 and ends Nov 19 with final