Crypto Firms Skipping Super Bowl Ads To Focus on Regulations and Global Growth
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Major crypto firms like Kraken, Coinbase, BlackRock, and Grayscale are not advertising during Super Bowl 2023 due to lower ad budgets.
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Crypto companies want to focus funds on lobbying, regulations, and global expansion rather than U.S.-focused hype marketing.
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Last year, FTX's $6.5M Super Bowl ad starred Larry David, but the exchange soon collapsed in a fraud scandal.
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Many Bitcoin ETF ads are absent since slots sold out before SEC approved new spot ETFs in January.
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Legal battles with the SEC over securities regulations are also forcing some crypto firms to prioritize legal fees over marketing.