Crypto.com's Rapid Growth and Celebrity Deals Draw Regulators' Attention Despite Compliance Efforts
• Crypto.com's high-profile sponsorships with sports leagues and celebrities may attract regulatory scrutiny, but the company sees it as worth the risk to grow awareness.
• Crypto.com aims to comply with regulations and has ongoing engagement with regulators, but did not comment on any specific litigation.
• Crypto.com lists many meme coins to cater to customer demand, but claims to be more conservative than other exchanges.
• Crypto.com has benefited from consolidation and failures of competing exchanges, with trade volume recently reaching nearly $3 billion per day.
• Lack of clear crypto regulations in the U.S. inhibits growth of startups, which Crypto.com wants to support despite increasing regulatory costs.