Redditor Coins Trickflation to Describe Stores Charging More via Sneaky Packaging

A Reddit user coined the term "trickflation" to describe a tactic stores use to charge more for identical products by altering packaging.

Trickflation builds on "shrinkflation," where products get smaller but cost the same. With trickflation, products look bigger but are the same size.

The Reddit user demonstrated trickflation using two same-size Coke cans - one was shorter and wider, the other taller and skinnier. The taller one cost over twice as much.

Changing product shapes is a known tactic to get shoppers to spend more, as people often think taller packages hold more.

Though a clever term, trickflation resembles existing forms of inflation and shrinkflation, just with a focus on packaging shape changes.