Automakers Scale Back Electric Truck Demand Forecasts as High Costs and Limited Functionality Slow Sales

Tesla and other automakers like Ford and GM are scaling back expectations for electric truck demand as sales slow.

High costs and limited functionality of electric trucks versus gas-powered is curbing buyer appetite currently.

Rivian targeting more lifestyle and recreational buyers has seen some EV truck success.

Legacy automakers like Ford and GM have other issues like UAW negotiations that may limit EV investments.

Tesla's Cybertruck faces huge challenges to reach mass adoption despite likely initial interest.