Posted 3/13/2024, 3:38:56 AM
Decathlon Aims to Rapidly Expand India Presence, Sourcing 90-95% Locally
- Decathlon plans to increase sourcing from India to 90-95% local production as 60% of products sold in India are already made in India
- Expects India to be among top 5 markets globally within 5 years as it is currently among top 10 markets
- Aims to open 10 new stores per year in India using a mix of smaller and larger format stores
- Will accelerate online presence and digital positioning in Indian market
- Partnership with Make in India has enabled scale for local sourcing and exports from India