Wisconsin Bill Seeks Disclaimers for AI-Generated Campaign Ads to Combat Potential Manipulation Before 2024 Elections
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Lawmakers and advocacy groups warn that AI-generated political ads could target voters in battleground states like Wisconsin before 2024 elections, with little time to respond.
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A bipartisan bill moving through the Wisconsin Legislature would require campaign ads with AI-generated content to include a disclaimer stating it contains AI.
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The bill doesn't ban AI ads but imposes $1,000 fines for violations. Federal agencies and state attorneys general can also take action against illegal robocalls or misleading ads.
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Outside groups and foreign adversaries would be more likely to use deceptive AI ads. They could disproportionately affect tight races by misleading voters right before an election.
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Fact-checking AI content is challenging but possible by searching online to confirm details match reality. Lawmakers aim to balance innovation and appropriate safeguards around emerging technology like AI.