Posted 4/16/2024, 4:09:56 AM
Netflix Leverages First-Mover Streaming Dominance, Password Crackdowns, Ad Expansion, Live Sports, and Robust Content to Fuel Ongoing Growth
- Netflix has first-mover advantage in streaming video and is benefiting from disruption of linear TV
- Cracking down on password sharing has added millions of new paying subscribers
- Shift to ad-supported tier is boosting growth, especially in international markets
- Exclusive live sports programming deal with WWE/TKO will expand advertising base
- Original and licensed content remains critical to retain subscribers and justify premium pricing
