Posted 12/27/2023, 5:38:28 PM
Pudgy Penguins Go Mainstream With Walmart Toy Launch Despite Crypto Slump
- Pudgy Penguins bucked the crypto bear market trend and got stronger, ending up in Walmart stores across the US
- New CEO Luca Netz bought the IP in April 2022 and focused on building the brand and community
- They pushed viral content to build a big Instagram following and get the Penguins mainstream attention
- Partnered with retailers like Walmart and Five Below to sell popular plush toys tied to optional free NFTs
- Planning to launch a metaverse game called Pudgy World in 2024 to connect toys and tokens