Delta Backtracks on Frequent Flyer Changes After Customer Backlash

Delta CEO announced updates to frequent flyer program after backlash to recent changes that upset loyal customers.

Changes include lowering threshold for Medallion status starting in 2025 and making clubs more accessible to certain cardholders.

Surge in frequent flyers during pandemic led to nearly double Diamond status members, prompting changes.

Delta admitting changes like basing status on spending alone went too far in trying to address surge.

Goal is to ensure long-term loyalists feel appreciated even if changes don't solve all disappointments.