Delta Partially Rolls Back SkyMiles Changes After Customer Backlash, But Spending Requirements Still Increase
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Delta Air Lines announced changes to its SkyMiles program in September, increasing elite status requirements. This led to customer backlash.
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In response, Delta CEO Ed Bastian sent an email to customers saying they will reduce the increased requirements some, but spending will still be key.
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Delta will still eliminate miles/flights for status, and increase spending requirements, just not as much as originally planned.
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The changes made some customers threaten to switch airlines. Competitors like JetBlue tried poaching Delta elites.
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Despite backlash, Delta says the changes haven't affected credit card signups or spending. The revised requirements take effect in 2023.