Xiaomi's New Electric Sedan Sets Preorder Record Despite Production Delays
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Xiaomi unveiled its new electric sedan, the SU7, which is cheaper than the Tesla Model 3 and performs better in most areas. Preorders topped 88,000 in 24 hours.
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High demand means customers may have to wait over 7 months to receive their SU7 due to production constraints. Xiaomi is selling at a loss.
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Two "founder's editions" of the SU7 released with added perks, but Xiaomi cracked down on some "abnormal orders."
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Xiaomi is the latest entrant in China's hyper-competitive EV market amidst an ongoing price war with rivals like Tesla, BYD, and Xpeng.
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Customers seeking the SU7 may have to wait 18-30 weeks depending on the model, despite Xiaomi aiming to deliver the first units by end of April.