JetBlue Hikes Bag Fees, Introduces Peak Pricing to Boost Revenue, Trailing Rivals

JetBlue recently increased checked bag fees to $45 within 24 hours of travel, and introduced dynamic "peak" pricing

Fees are now higher than American, United, and Delta - making JetBlue less competitive

JetBlue is under financial pressure and looking to increase revenue

Southwest still includes 2 free checked bags with tickets

Airline fees let carriers avoid 7.5% federal excise tax on fares, incentivizing higher bag fees