Destiny 2 Goes Ghostbusting in Latest Cross-Promotion
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Destiny 2 is doing more collaborations/crossovers, including a new one with Ghostbusters to promote the upcoming movie.
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Past Destiny 2 collaborations have included big gaming franchises like Fortnite and Assassin's Creed, making the Ghostbusters one seem out of place.
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These collaborations make money for Bungie through sponsored content fees and selling premium cosmetics.
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The frequent collaborations may be overloading Destiny 2 with too many crossovers from other franchises.
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This Ghostbusters collaboration in particular seems like blatant advertising for Sony's movie and is making the author question how much worse the cross-promotions could get.