Diageo Aims for Higher Market Share Through Premium Spirits and Strategic Growth
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Diageo is a global spirits company with brands like Johnnie Walker, Smirnoff, and Don Julio. It aims to grow market share from 4.7% to 6% by 2030.
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The company is focused on premiumization as consumers shift to higher quality spirits. This should help Diageo achieve 5-7% annual sales growth.
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Johnnie Walker is Diageo's top brand, with 29% sales growth last year. Tequila and scotch saw strong growth too.
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Capital allocation prioritizes debt reduction, dividends, M&A, and buybacks. $1B buyback approved for 2024.
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Outlook positive given premium brand strength and strategic growth initiatives like entering RTD market.