Posted 12/4/2023, 11:00:00 AM
Digital Leads Ad Spending Rebound, While Streaming and Sports Score More Dollars
- Global ad revenue expected to grow 5.8% in 2023 to $889 billion, rebounding from 2022 levels
- Digital advertising spending surging, with "pure play" digital up 9.2% in 2023
- Connected TV/streaming also seeing strong growth, expected to be up 13.8% in 2024
- Sports programming attracting more ad dollars across streaming and linear TV
- Shift of TV ad dollars to streaming means overall ad loads are shrinking, raising questions about pricing and strategy